Building a professional, fast loading lean website is the first step in staying relevant with your brand identity on the Internet these days.
The next step is to get your ROI with Search Engine Optimization (SEO). With SEO your web site will begin to rank in the major search engines on the relevant keyword phrases that are applicable to your service or product.
Think of it this way, if the major search engines Google and Bing, for example, can't find your web site, most likely potential clients won't find your web site either.
And if your competitors web sites aren't search engine optimized, seize the day and surpass them in the search engines with highly effective SEO.