Think of the path a potential client takes nowadays to find your service online. They first go to Google, search for their needed service keywords, i.e. ‘house cleaning services in Minneapolis’, Google displays the search results. Is your website ranking on your service keyword phrase(s)?
If not, don’t worry. You can either start to rank on your relevant keywords or improve on your current keyword ranking with highly effective organic SEO conversion.
So you are getting visitors to your homepage from Google, the next step in conversion is having a website designed to convert users into clients.
The key to converting users into clients is having strong calls to action for your services and a website that is easy to navigate and makes sense. If people can’t find what they are looking for, or your website layout is confusing to people, more than likely they will leave your website.
So conversion is not only ranking strong in the search engines, but having a user friendly website that is easy to navigate that will convert visitors into clients.